Tom was a pioneer of the modern era of corporate sponsorships in motorsport that superseded tobacco sponsorship from 2000. Tom has facilitated and negotiated over $1.9B of sponsorship and $900M capital investment to F1 properties. Tom is highly regarded for his innovative approach to developing well-structured commercial partnerships and robust investments in sport that stand the test of time for brands including IBM, AT&T, Philips, HP, FedEx, Budweiser, Intel, Lenovo, Petrobras, IHG and Aramco; and investors including LDC, QIA, Mubadala Capital and PIF.