Thriving in collaborative environments and known for her strategic, service-driven approach, Lori Artinian brings over a decade of experience in partnerships and the entertainment industry to Connect. Most recently, she served as Director of Partnerships at Maven Brand Talent, where she oversaw innovative collaborations that connected major music artists and events with standout brands.

Lori began her career on the management team for The Weeknd and French Montana, contributing to all facets of their careers—from album launches and arena tours to brand integrations with global companies like PUMA, Grey Goose, and Samsung. Based in Toronto, she built her foundation in entertainment at The Harris Institute for the Arts.

Outside of work, Lori enjoys listening to audiobooks and podcasts, trying new restaurants, and spending quality time with her large circle of friends and family. She brings the same energy, warmth, and curiosity to her personal life that she applies to every client relationship.