Jonny started his F1 career in 2000 so brings industry-leading F1 experience at both developing and executing successful sponsorship programs for blue chip brands including PepsiCo, HP, Reuters, Petrobras, Hilton International, Lenovo, LG, Diageo, IBM, Starwood & Marriott. He led LG Electronics in to F1 as the sports first “Global Partner” and oversaw their global activation program. He was also responsible for Diageo’s stalwart brand, Johnnie Walker, with McLaren, Marriott Bonvoy and The Ritz Carlton with Mercedes and more recently advising Aramco and IBM’s F1 partnership strategy.