Ian Nicholls is a sports marketing and brand marketing leader with more than a decade of experience building high-impact campaigns at the intersection of sport, culture, and community. He’s led integrated sponsorship strategy, negotiations, and activation across major properties, including the NFL and MLS, working with multiple teams, league partners, and player-ambassador talent to connect brand objectives to fan-first storytelling and measurable business outcomes.

Across his career, Ian has built brand strategy, go-to-market programs, and more for global brands across industries, aligning product, media, social, PR, retail, and experiential into cohesive platforms that drive awareness, engagement, and revenue. He’s known for translating big ideas into executable plans, building strong cross-functional teams, and delivering partner value through clear ROI frameworks and sharp creative.

Based in Southern California, Ian enjoys spending time with his family and getting outdoors—especially skiing and hiking—along with design, music, and experiences that bring communities together.