Duke Little is a seasoned sports marketing and partnership executive with nearly three decades of experience driving revenue, brand growth, and strategic innovation across collegiate athletics, professional sports, and major events. As President of DLA Connect LLC, he advises teams, brands, and venues on sponsorship strategy, naming rights, market development, and revenue optimization- leveraging a national network and a proven ability to create high-value partnerships.

Before founding DLA Connect, Duke held senior leadership roles with San Diego State University, Boston College, the University of New Hampshire, Team IMPACT, and the San Diego Strike Force. At SDSU, he led a significant expansion of the multimedia rights business through Fox Sports and JMI Sports, doubling annual revenue and guiding major naming rights projects for stadiums and arenas. His experience spans premium hospitality, major event hosting, including NCAA Championships and international events, and spearheading foundational sponsorship portfolios for multiple properties.

Known for his strategic mindset, relationship-driven approach, and consistent ability to grow business in new markets, Duke helps organizations unlock long-term value through thoughtful partnership design and exceptional execution. Through DLA Connect, he continues to shape integrated sponsorship solutions that enhance fan engagement, strengthen community impact, and deliver measurable results for clients across the sports and entertainment landscape.