TEAM

Ben Cahalane

CO-FOUNDER

With 25 years of sports marketing industry experience, Ben prides his professional craft around strategy, integrity, and creativity.  This approach has resonated well with brands and properties alike as he has successfully brokered partnership rights across all major sports disciplines.  Ben doesn’t take for granted the daily privilege he has to work in an industry that truly can stimulate memories and emotions for fans of all ages, all across the world.

His passions in life include outdoor activities such as hiking, golf and landscaping.  You might also find Ben in the kitchen making homemade pasta or at the grill preparing a steak for his wife Cristin.  Ben thinks Chevy Chase’s best work was in the movie Fletch, and the Texas Longhorns Football team is poised for success in 2019.

DANIELLE SHUFF

CO-FOUNDER

Danielle has been passionate about sports since her early days when she was cheering on the Angels, and also competing as a gymnast and a long distance track and cross country runner. Danielle is grateful for the opportunity to have opened world-class sports and entertainment facilities, negotiated partnership agreements across a diverse portfolio of properties, and established business relationships with clients and partners based on trust and delivering value to all parties.

She had a once-in-a-lifetime opportunity to hit the pause button on her career when she traveled the world with her husband for 7 months, visiting 21 countries across Europe, South America and Asia Pacific. Favorite place visited: Patagonia region of Argentina. 

Nowadays she thoroughly enjoys being a Mom to her young daughter, traveling with her husband, the outdoors, yoga and reading.

CHANNING BUTLER

SENIOR DIRECTOR, SALES

The dedication, discipline and mental focus Channing had as a competitive motorcycle racer set the ground work for her professional career. Her competitive nature as an athlete has translated into her role as an accomplished sales executive in the sports and entertainment industry. The “winning” feeling is what continues to be the driving force behind her motivation to succeed.

Channing has a passion for travel and learning about different cultures around the globe. When she isn’t exploring and enjoying the outdoors, you can find her at a hockey game or volunteering with local animal welfare organizations.

LEWIS GRAY

DIRECTOR, SALES

Lewis enjoys working in the sports business for all the same reasons he loves sports: competition, practicing, winning, losing and working as a team. Early experience with collegiate athletics and Major League Soccer allowed Lewis to learn about different consumers and fans and hone his craft in corporate partnership sales. Working with Connect has allowed him to diversify his skillset in building mutually beneficial partnerships between sports & entertainment properties and the brands seeking to utilize these platforms as a way to drive business results.

Born in the U.K., Lewis grew up playing football (soccer) and is an avid Manchester United fan and active member of their U.S. Supporters Group. Lewis enjoys Crossfit workouts, anything outdoors and spending time with his Wife, Morgan, and dog, Giggsy.

SCOTT LECOMTE

SENIOR CONSULTANT

Veteran C-Level sports marketing executive and division head who has negotiated professional athlete contracts and endorsement deals. Experienced in selling major sponsorship agreements, creating globally viewed sports programming and raising capital for sports startups.

Scott’s clients have included some of the world’s largest brands but he is most proud of the lifelong relationships and friendships he’s formed through his work as a player manager.

Scott loves spending his downtime with his wife and 3 kids. He is also a 76ers fanatic and, as an avid basketball fan, tries hard to put his knowledge of the game to use as a youth coach.    

TOM POTTER

CONSULTANT, EUROPE AND ASIA

A former open-wheel race car driver, after a lucky escape Tom realized that unlike his F1 heroes, his own future had more upside in the boardroom. It’s proved a great decision as Tom has brokered over $800million in sponsorship revenue during his 25-year career with sport and entertainment properties Worldwide.

Whether in the office or at home Tom follows the principle that “you cannot improve what you do not measure”, which is perhaps why the advent of Strava has fuelled his healthy addiction to cycling.

Tom has already flown the equivalent of around the World over 30 times with British Airways alone (so they tell him), but never tires of experiencing new cultures, climates and landscapes whether travelling on business or on vacation with his wife and their three children. 

Tom is especially passionate about the role sport can play in promoting diversity, inclusion and sustainability. Whilst he probably won’t give up the air-cooled flat-six anytime soon he is a very enthusiastic Tesla owner. 

BROOKE BAUGUESS

CONSULTANT, GAMING & TECHNOLOGY

As a veteran communications, marketing and sales executive, Brooke has led strategies and campaigns on behalf of some of the top entertainment and technology companies in the world.  Her passion for science, space, technology and education have woven into each step of her professional career and personal life.

When she’s not at science and tech events, she’s been known to host inventive art and craft nights with friends, bust a move on the dance floor or enjoy the Texas Hill Country wineries with her husband of 10 years.

She hopes in her children’s lifetime, they will have the opportunity to live in a 3D-printed home, play a role in shaping a healthy, more sustainable future for generations to come and live out their wildest dreams while traveling our beautiful planet…and maybe Mars!

BRENNAN LITTLE

CONSULTANT

After an accomplished collegiate and five-year professional golf career, Brennan Little, received the unique opportunity to join his childhood friend, Mike Weir, as his caddie on the PGA Tour.  Brennan helped Mike become one of the most accomplished Canadian golfer of all time – and was on his bag for 8 global tournament wins, including the 2003 Masters Tournament.  Brennan has also worked with Camillo Villegas, Sean O’Hair and Gary Woodland.

His experiences around the sport has also fueled Brennan’s interest in the business of sports, as he has developed relationships with senior executives across the world, sharing a passion for the game of golf.  Brennan’s network is one of his greatest strengths, and why he is such a valuable member of the Connect consulting team. 

When Brennan isn’t on a golf course, you can find him playing ice hockey with his boys, fishing, or cheering on his Toronto Blue Jays.

KATE CASSIDY

LEGAL CONSULTANT

In law school, I heard the General Counsel for the Dallas Mavericks NBA team speak about working in sports law and knew that’s what I wanted to do.  Sports law is a great way to combine my love of the law and of sports into a career, and I love the team atmosphere.  I grew up watching Texas Rangers games with my parents and enjoy being a small part of helping families make great memories at sporting events.

Top