Global Motorsports Consulting

Redefining Global Motorsports sponsorships for American brands

We are Rush + Connect — a joint venture created to redefine how U.S. companies engage with global motorsports, including Formula 1™, Formula E and WEC. By uniting Connect’s deep U.S. market expertise with Rush’s billion-dollar track record in global motorsport sponsorship consultancy, we deliver bold, data-driven strategies that help brands align business objectives with customized sponsorship solutions, all while maximizing return on investment.

Principals

Danielle Shuff

Ben Cahalane

Tom Potter

Jonny Odell

Channing Gray

Testimonials

Rush’s Knowledge of brand management in motorsport ensured that we were able to increase the visibility and standout of the Julius Bär logo on screen at Formula E races.
The “Racing Logo” they developed increased visibility, reduced complexity and provided consistency which has resulted in increased standout for the brand.

Marco Parroni

Chief Marketing Officer, Julius Bär

Both the Consulting and the Sponsorship teams at Connect have been trusted partnership allies for me for more than a decade. Their understanding of our business priorities has always been paramount.

Regan Holley

Chief Event Officer, Circuit of the Americas

We clearly have a really strong team in Rush and it is great to see them integrate with our other partners to produce outstanding events and member experiences.
Rush’s passion and focus is clear to see- I really feel like we have a Marriott Bonvoy Ambassador looking after our members.

Andrew Watson

Vice President – Marketing, Brand & Digital, Marriott Bonvoy

Rush’s expertise in sports marketing and in F1 in particular has enabled LDC to achieve success in a reduced timeframe. Their guidance in contract and program activation matters has been an invaluable part of this success.

Darryl Eales

Former CEO, LDC

Over my motorsport journey, I have met with many folks who promise the moon and deliver jack, Tom and Rush are different. They take time to understand the sponsor’s needs and also what the right’s holder expects and then very fairly bring this to a partnership. I have always had the comfort to speak openly with Tom and seek his advice. His industry knowledge is commendable coupled with his global network. To encapsulate, Tom gets things done, nicely. I will be working with him and Rush again.

Dilbagh Gill

Former CEO & Team Principal, Mahindra Racing

Services

Rights Acquisition
Commercial Strategy
Market Advisory Service
Opportunity Evaluation
Contract Negotiation
Asset Optimization
Activation and Management
Hospitality and Experiential