OBJECTIVES

Nokia wanted to showcase their next-generation technology capabilities, such as mixed-reality, live video streaming, smarter advertising platforms and data capture tools that would generate new revenue streams for their company and large-scale sports, entertainment or public venues. 

The key for deploying the technologies is the powerful new platform, Multi-access Edge Computing (MEC), which is relevant and marketable due to its ability to process content at the very edge of the mobile network, delivering rich mobile experiences to the fan. Never before has delivering a state-of-the-art mobile device experience for the fan and customer been as paramount as it is today.

RESULTS

Nokia chose to partner with Connect on this initiative in order to leverage our agency’s experience and relationships in sports and entertainment, as well as our understanding of the industry’s technology ecosystem. Connect, after surveying the U.S. sports landscape, and leading thorough technology partnership discussions with several leagues and teams, ultimately selected the Houston Texans for a 2018 technology deployment.  Nokia and the Texans tested several new MEC features that could live on their mobile application in future seasons, including virtual first-down lines, scoring recaps, player profiles, highlights and gamification experiences. 

Connect was also able to introduce MEC technology platforms to the Texas Rangers at Globe Life Field and to the Detroit Regional Convention and Visitors Bureau at the Cobo Convention Center. 

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