IBM Sports and Entertainment realized they have a unique opportunity to create significant technology-based value for rights holders and large venue operators due to their innovative go-to-market approach comprised of four core skills: technology system design, integration with other technology companies, digital fan and customer experiences, and Watson-powered data insights.
Additionally, IBM leverages solutions borne through many of their industry relationships with legacy customers across every sector of the Fortune 100 – and world class sports and entertainment partnerships, such as The Masters, Wimbledon, US Open Tennis Championships, Mercedes-Benz Stadium, Live Nation, and Pebble Beach Resorts.