Partnership Sales

Our team specializes in monetizing audiences through media and partnership sales, always committed to creating authentic connections between the rights holder and the brand.

  • Sports Venues, Leagues and Teams
  • Music and Entertainment Venues and Events
  • eSports
  • Entertainment Districts
  • Real Estate Developments
  • Convention Centers
  • Hotels and Casinos
  • Municipal public spaces, including parks, airports and transportation facilities

We take a consultative approach to optimizing revenue, providing a curated, multi-disciplined strategy to each of our clients:


  • Development of a commercial rights portfolio
  • Analysis of existing inventory and asset valuation
  • Creation of sales and marketing collateral
  • Prospect identification
  • Strategically packaging inventory based on ROI and ROO


  • Naming Rights
  • Marquee Partnership and Category Positions
  • Content Partnerships
  • Out-of-Home and Digital Out-of-Home
  • Data Insights
  • Real Estate Features
  • Traditional Media

Consulting - Business Development as a Service

We leverage decades of experience and relationship building in the sports and entertainment industry to drive business for companies that desire to gain market share in and through sports and entertainment and the municipal sector.


Our team works with some of the largest technology companies in the world, developing strategies and capitalizing on industry expertise and relationships to introduce and sell technology solutions that:

  • Optimize a venue’s technology infrastructure
  • Leverage unified communication and telephony solutions
  • Increase capabilities to ensure attendee safety and security
  • Enhance the fan or guest experience
  • Generate revenue
  • Convert data into business insights


Connect is working with leading Insurance Services providers and brokers to identify insurance expense savings, coverage benefits and marketing investment opportunities.


Connect is proud to develop a dedicated consultative service centered around sustainability decisions rights holder can make.  Our client’s commitment to our planet inspire conversations across our entire relationship ecosystem.  


Whether your brand is a B2B or B2C business, Connect believes in the strength of partnerships across the sports and entertainment ecosystem – especially when strategy and business outcomes are properly designed.  Our industry experience, relationships, creativity, and negotiation acumen position Connect as a powerful consultative partner.